“Finding new uses for old buildings can revive ailing
sites in the heart of great cities.”
-Terence Conran
1. WHY GO LOFT?
“Quite simply, the LOFT seems to be the perfect living space for modern
life. It is (often) based in the city centre, uses recycled space (so we can
be stylish and green) and, most important of all, offers what little other
residential property can: serious amounts of unadulterated space and light.”
- Rebecca Tanqueray & Oriana Fielding Banks
2. IT OFFERS A SOLUTION
We have a surplus of commercial property and a desperate need for residential.
Not only in city centres, but also prime areas such as Rosebank, Parktown
and Rivonia (Jhb).
The Let's LOFT campaign is all about utilising what we have and creating investment
potential.
LOFTS are ideal for dual-purpose living - a space that is equally suitable
for work and relaxation.
A lifestyle investment.
3. WE LOVE THE IMAGE :
While it’s bohemian origins (French artists who converted disused factories
in Paris in the 1800’s) gave it street cred, it’s portrayal in
films such as Wall Street with Charlie Sheen in 1987 and Ghost with Demi Moore
in 1990, gave it glamour.
4. AT LAST, the LOFT offers us a way of Living in the city and Loving the cosmopolitan feel.
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